Wednesday, February 29, 2012

SAVE OUR SEEKER: Power of the Fans



Many, including myself feel the hopelessness of when their favorite shows are cancelled or are beginning to receive low ratings.  However, many people are not even aware that their shows are in danger of never returning to the small screen again after the season’s end.  The show whose cancelation really had a big impact on me was Sam Raimi’s “Legend of the Seeker.”  “Legend of the Seeker” was very refreshing to see on television because there had not been anything like it before.  It was compared by many of other fans as “Lord of the Rings” but for TV.  It was based off the New York Times Best Seller “The Sword of Truth” series by Terry Goodkind, which I did not read until after the show had run it’s course.  The show definitely was successful in it’s own terms, because it was a syndicated show rather than having a specific time slot and network that would premiere it weekly.  It averaged about 2.5 million viewers a week from each episode, which was very good for a syndicated television show.  Unfortunately, the Tribune Company that had financed the show unexpectedly went bankrupt, so it was not able to continue.  The Sci-Fi channel was going to pick it up, but it did not want to give a big enough budget, so the show slowly faded away.

After the announcement that this show would not be returning for a third season, I felt as though I had no one to discuss it with and no one else who saw and understood what a big loss of a television show this was.  After listening to a fan podcast about the show I learned about the online activity that was beginning to make waves in the press and with the different television networks.  A fan of the show had created a movement through the Internet to create awareness for “Legend of the Seeker”.   There was a site created called “Save Our Seeker” where fans would post news and plan upcoming promotions to help the season come back for another season.  The leaders of this site also connected to fans using Twitter, Facebook, as well as the podcast.  The site has currently risen up to 39,000 dollars for the shows promotion and to get DVDs to many Libraries in well-known cities across the United States.
This is a video made by the fans for the "Save Our Seeker" Campaign. 

Though the efforts of Save Our Seeker did not result in a third season of “Legend of the Seeker,” they certainly show how much work fans can put into something once they are connected through the Internet.  I think that an Internet fandom for a TV show, book, or movie series is very important to have because it can make publishers and producers aware of how many fans there actually are, thus creating more advertisement opportunities and a reason for the show to stay on the network.  If all future television show can start Facebook fan pages and websites to promote their show, the more viewers it is likely to gain.  Networks have even been creating official Facebook pages for the show, so that people will be able to “like” and share with their friends.  It is important for fans to stay connected.  It allows the shows to go beyond the screen and take on a life of their own.  

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